As 2024 draws to a close, it’s the perfect moment to look back at the stories, insights, and expert advice we shared. From practical tips on content creation to navigating cyber threats, our blogs covered a range of topics that sparked conversations and offered valuable takeaways. Here’s a roundup of just some of our blogs from this year.
13 Content Creation Tips
Content creation for Digital Displays doesn’t have to be overwhelming. In this blog, we shared 13 actionable tips to help you craft engaging and effective content for your audience. From knowing your canvas and using string visuals to keeping it simple and testing, this guide is a must-read for anyone looking to improve their content strategy.
Are Digital Displays Right for Your Brand?
Digital displays are revolutionising the retail, hospitality, and leisure industries by enhancing customer and brand experiences. Capturing 400% more views and engaging audiences 22 times more effectively than traditional signage, they offer businesses a powerful way to promote products and convey brand values. In this blog, our digital display specialist shares insights into their impact.
Phygital Evolution or Revolution?
Retail is evolving, with the lines between physical and digital increasingly blurred. Enter Phygital and Omnichannel—buzzwords that represent transformative strategies in the shopping experience. This blog explores how successful brands are combining Phygital innovations with Omnichannel strategies to craft compelling, interactive, and efficient customer journeys. The future isn’t just digital—it’s Phygital!
Your Blueprint to Digital Success
Whether you’re starting out or looking to expand your current digital presence, Your Blueprint to Digital Success is here to guide you through every step. With insights and practical steps, this guide is designed to help you build a Digital Display strategy that aligns with your business objectives and delivers impactful results.
What’s the Need for 24/7/365 Managed Service?
In today’s fast-paced digital landscape, organisations need 24/7/365 monitoring, management, and optimisation of their network and IT infrastructure. Managing this in-house comes with challenges, from hiring and training the right team to handling overhead costs and supervisory responsibilities—all while keeping up with rapidly evolving technologies.
Partnering with a value-add Managed Service Provider (MSP) helps reduce both CapEx and OpEx burdens while increasing uptime, efficiency, and user satisfaction. In this blog, our Operations Director, Josh Potts, shares how our managed services provide round-the-clock support and security, freeing your business from IT concerns and allowing you to focus on growth.
10 Ways to Improve Performance & ROI with Digital Displays
We explore Digital Displays and their impact on meeting the need to improve store performance and enable the enhanced customer journey by highlighting 10 key return on investments.
Why Opt for a Managed Service?
Managed services offer more than just cost savings—they enable businesses to focus on growth by leaving IT complexities to a trusted partner. Our approach blends the best people, processes, and tools to deliver IT assurance. With hardware, software, and services designed for agility, we help reduce costs, simplify operations, and adapt to changing business needs.
Highlights: The Power of Digital Event
During our event in July, The Power of Digital we explored the transformative potential of digital signage in the retail industry. Discussion focused on five key areas:
- Unlocking Greater ROI: Digital signage boosts traffic, basket sizes, brand recall, and operational efficiency, while reducing waste and supporting sustainability goals.
- Best Practices in Implementation: Defining objectives, strategic screen placement, and engaging content are essential for maximising impact.
- Elevating Customer Experiences: Gen Z and Millennials demand immersive, personalised, and entertaining shopping experiences—digital signage delivers.
- Building the Right Infrastructure: Leveraging AI, smart cameras, and advanced systems drives better analytics, experiences, and security.
- Retail Media Opportunities: With the retail media market booming, in-store advertising via digital signage creates high-margin revenue streams.
With 70% of retail purchases still occurring in physical stores, digital signage remains a vital marketing channel. It not only enhances in-store experiences but also offers significant cost savings and revenue opportunities compared to traditional print.
Powering and Supporting Ark Data Centres with Intelligent Network and IT Infrastructure
We’ve been collaborating with Ark Data Centres to design, deploy, and manage their network throughout their growth and development. Most recently, we’ve extended our support to manage their IT services, providing a single, trusted supplier for consultation, design, deployment, and proactive management. This seamless approach has enabled Ark Data Centres, to maintain a high-performance, scalable infrastructure that supports both their operations and customer needs. We were proud to be featured in Business Focus magazine, where we shared insights on this successful partnership.
Helping You Understand & Navigate Through the Cyber Threat Landscape
Cybersecurity is an ever-evolving challenge, and this blog summarised insights from our virtual event. It provided actionable advice on identifying, understanding, and mitigating cyber threats in an increasingly complex digital landscape.
These blogs reflect the diverse interests and challenges our audience faced throughout 2024. Whether you’re looking to refine your content strategy, explore digital transformation, or safeguard your business against cyber threats, there’s something here for everyone.
Thank you for reading, engaging, and sharing this year. We can’t wait to bring you more valuable insights in the year ahead!