There is no doubt retailers need to change and are changing. This year we have seen predicted trends accelerate due to the challenges Covid-19 has brought with online becoming part of the fabric of shopping. Rather than seeing this as a demise of the store, it is an opportunity to innovate and embrace change.
Changing the standard retail store template is a must and begins with marrying business strategy to technology exploitation. Utilising digital, mobile and cloud technology provides retailers with the opportunity to accelerate change whilst harnessing the flexibility these technologies provide.
Trust Systems Limited working with strategic partner Samsung discusses how digital signage can provide the lever to digitally transform your stores enhancing customer experience and driving return on investment by increasing customer loyalty, sales, levels of customer understanding and much more.
Ben Dowson, from Trust Systems has worked with various well-known retailers to design, develop, deploy and manage digital transformation. He shares how in his experience getting the most from digital signage is more than simply putting a screen up and outlines 7 key components to ensure digital success.