Essential retailers, like supermarkets were busier than ever, so being able to utilise and adjust the way they used their digital signage screens was a big win. Signage shared content information regarding social distancing guidelines as well as being used to manage queues providing messages to let customers know whether it is safe to enter the store or not, controlling footfall.
Lesson one, the power of having a flexible solution is vital to ensure your digital signage solution is there to support the needs of your business. Without a flexible solution or solution provider, stores would not have been able to adjust their content on their digital signage screens quickly to ensure they responded in real-time to the situations. This is also vital for essential retail as they will need to reshape the way they manage their stores as well as the need to ensure they provide an immersive customer experience.