The focus on being more customer-centric has seen retailers shift marketing efforts firmly onto improving the customer experience through technology. This convergence of technology and consumer experience has propelled digital engagement to the forefront of retail strategies.
For technology to make a real difference to a retailer, digital display and signage solutions that are easily integrated with internal systems need to be used to support a customer’s purchasing journey.
Check out our free to download report to accompany our latest episode, we showcase some of the latest examples of digital media best practices.
Download below your copy of this report written by The Retail Exchange Podcast in association with Trust.
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