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Protected: Why Organisations Are Being Forced to Rethink Cloud Strategy

Public cloud platforms transformed how businesses consumed IT resources, while virtualisation technologies like VMware enabled organisations to build resilient and efficient private infrastructure.

Doing Nothing Is Not an Option: Preparing for a Post-VMware Future

Today, many organisations are finding themselves in a position where decisions that were once considered future concerns now require immediate attention.

Why Organisations Are Looking Beyond Traditional Cloud Models

Public cloud promised flexibility, scalability, and a simpler way to consume IT. For many organisations, it delivered exactly that. Businesses gained access to infrastructure on demand, avoided significant upfront investment, and accelerated digital transformation programmes.

What the Board Expects vs What Ransomware Delivers: Why Cyber Resilience Has Become a Boardroom Issue

Ransomware is no longer just a cybersecurity issue; it's a business resilience challenge. In this guest article, we explore why boards are rethinking their expectations of cyber security investments, the reality of modern ransomware attacks, and what true resilience looks like in practice.

Why Cloud Decisions Are Becoming More Difficult Than Ever

Today, a combination of rising costs, regulatory pressures, VMware disruption and changing business requirements is forcing organisations to reassess decisions that may have been made five, ten or even fifteen years ago.

Why Organisations Are Reassessing Cloud Strategy

Today, a combination of rising costs, regulatory pressures, VMware disruption and changing business requirements is forcing organisations to reassess decisions that may have been made five, ten or even fifteen years ago.

Security Simplified: Understanding Hidden Risks in 2026

In the final episode of Trust Cloud Talks, Nick Cambridge explores what’s changed, and why businesses are beginning to rethink where their workloads should sit.

Episode 7 of Trust Cloud Talks — reflecting on cloud decisions, cost, and control

In the final episode of Trust Cloud Talks, Nick Cambridge explores what’s changed, and why businesses are beginning to rethink where their workloads should sit.

Episode 6 of Trust Cloud Talks — challenging assumptions around cloud, cost and control

In Episode 6 of Trust Cloud Talks, James Watson Hall, Field CTO at Zadara, explores what’s changed — and why organisations are now reassessing where their workloads should sit.

Episode 5 of Trust Cloud Talks — exploring cost pressure, sovereignty, and platform choice

In Episode 5 of Trust Cloud Talks, Alasdair Hill, Sales Director at Zadara, shares a perspective on the pressures organisations are facing today — and why many are starting to rethink their approach to both hyperscale and virtualisation platforms.

Episode 4 of Trust Cloud Talks — redefining cloud strategy in a changing market

In Episode 4 of Trust Cloud Talks, Chris Cowdry, Head of Cloud Services at Trust Systems, explores what this moment means in practice — and why standing still is no longer a viable option.

Why HHT Deployments Fail Without the Right Services

Handheld terminals (HHTs) are everywhere in modern retail and warehouse environments. Organisations continue to invest heavily in these devices to improve productivity, visibility and operational execution — yet many deployments still fall short of expectations. The reason isn’t the devices themselves. It’s the lack of services supporting them.

Episode 3 of Trust Cloud Talks – Exploring cloud alternatives, economics and sovereignty

In Episode 3 of Trust Cloud Talks, we speak to Phil Hilton, Senior Account Manager at Zadara, about the pressures organisations are facing in traditional public cloud and VMware environments — and how alternative platforms are reshaping the conversation.

Episode 2 of Trust Cloud Talks – Simplifying Cloud Decisions

Cloud strategies are being re‑examined across the UK and Europe. Rising complexity, unpredictable costs, regulatory pressure, and recent platform disruption have challenged confidence in traditional cloud models. In Episode 1 of Trust Cloud Talks, we open the series with a keynote session exploring why cloud confidence has been tested and how organisations can rethink their approach to regain clarity, control, and long‑term flexibility.

Episode 1 of Trust Cloud Talks – navigating what comes next for cloud strategy

Cloud strategies are being re‑examined across the UK and Europe. Rising complexity, unpredictable costs, regulatory pressure, and recent platform disruption have challenged confidence in traditional cloud models. In Episode 1 of Trust Cloud Talks, we open the series with a keynote session exploring why cloud confidence has been tested and how organisations can rethink their approach to regain clarity, control, and long‑term flexibility.