Cookies Policy

What are Cookies?

Your internet browser has the in-built facility for storing small files – “Cookies” – that hold information which allows a website to recognise you as a user. Our website takes advantage of this facility to enhance your experience. We use a number of these cookies for analytical purposes, and these are described in detail below. By using the Trust Systems Ltd website, you consent to the use of cookies for these purposes.

We use a combination of both session and persistent cookies. Session cookies keep track of your current visit and how you navigate the site, persistent cookies enable our website to recognise you as a repeat visitor when you return. The session cookies will be deleted from your computer when you close your browser. Persistent cookies will be removed on a predetermined expiry date, or when deleted by you.

Most web browsers allow user privacy settings to block either all cookies, or third party cookies. Blocking cookies will, however, have a negative impact upon the usability of many websites, including this one. Please visit for comprehensive information on how to change your cookie settings in a wide variety of different web browsers.

What Cookies we use

Google Analytics cookies

Google Analytics is a web analytics service provided by Google, Inc. Google Analytics sets cookies in order to allow us to evaluate and report on the use of our website. It is widely used across the web and all data is anonymised meaning the cookies carry no personally identifiable information. These cookies help us to understand our visitor’s behaviour and allow us to make improvements to better our user’s experience. For full details of the Google Analytics cookies visit their website here.

This information is used by Trust Systems Ltd. to profile website visitors, in order to better understand the way in which our website content is viewed by different segments.

Email marketing post-click tracking cookies

These cookies are used to report on the pages of that have been viewed by visitors to the site who have followed links from our email marketing campaigns. This analysis helps us to understand additional content that is viewed by the contacts in our database and therefore allows us to improve and tailor future campaigns to those contact’s specific areas of interest.


Hubspot cookie collects both personal and non-personal information. The information helps us improve the marketing inquiry or generate perspective reports within the website. Read the Hubspot privacy policy.


Hotjar cookie is set when the customer first lands on the page with the Hotjar script. It is used to persist the Hotjar user ID, unique to that site on the browser. This ensures that behaviours and subsequent visits to the same site will be attributed to the same user. This information expires after 1 year.

Legitimate Interests

What is meant by Legitimate Interest?

The following information is set out to explain what Trust Systems Ltd means by legitimate interest when processing personal data.

“Legitimate Interests” means the interests of our company in conducting and managing our business.

For example, we have an interest in staying competitive and to grow our customer base so we may process your information to send you marketing that we believe are relevant and could be of interest to you.

When we process your personal information for our legitimate interests, we make sure to consider and balance any potential impact on you (both positive and negative), and your rights under data protection laws. Our legitimate business interests do not automatically override your interests – we will not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).

How we process your data for our legitimate interests

The information below sets out further detail on the ways we process your data for our legitimate interests. If you have any concerns about the processing below, you have the right to object to processing that is based on our legitimate interests. For more information on your rights, see the section of our Privacy Notice titled ‘Can I find out the personal data that the organisation holds about me?’.

Email communication

When providing your email address to Trust Systems Ltd verbally or submitting your email address on the Trust Systems Ltd website you will receive the particular piece of information you requested, as well as appropriate and useful communications. This includes, but is not limited to; invitations to our industry leading events and webinars, our latest advice driven assets (whitepapers, guides, reports, infographics, videos and case studies) and promotional offers on software and services.

At any time, you can update your preferences by clicking the link in any emails you receive from us. The link will always be in the footer of the email. You can also stop receiving emails from us using that same link. If you don’t have an email from us to hand and want to update your preferences, email and we will action your request. We will retain your email address to ensure that we uphold your marketing preferences and will remove you from any email communications not required to uphold our contractual obligations with you.

IP address lookup

Our company uses third parties to provide information about visitors to our websites. When you visit our websites we will record your IP address. This address will be matched against public and proprietary IP address databases to provide us with information about your visit. This information may identify the organisation to whom the IP address is registered but not individuals. In some limited cases i.e. single person companies, it may be possible to identify personal data from publicly available ICANN data.

Website cookies and link tracking

Cookies allow us to provide important site functionality so you don’t have to re-enter lots of information. They also allow us to remember what links and pages have been clicked or viewed during a session. If you have provided us with personal data, completing a contact form for example, we may associate this personal data with other information. This will allow us to identify and record what is most relevant to you.

By using your browser controls, you are always in control of the cookies we store and access on your computer. More information on how to control cookies and limit personal data processing can be found at

View our Cookie Policy for more information on the cookies we use.

Call recording

Trust Systems Ltd has a telephone system that is capable of recording telephone conversations. This standard practice allows the recording of telephone calls for quality monitoring, training and marketing purposes.

Calls received may be recorded by Trust Systems Ltd and will be retained for a period of six months. External calls made by employees of the business may be recorded by Trust Systems Ltd. These recordings will only be used for the purposes specified in this policy.

We shall ensure that the use of these recordings is fair and that we comply with the requirements of the relevant legislation.

Calls received may be recorded by Trust Systems Ltd. External calls made by employees of the business may be recorded by Trust Systems Ltd. Under normal circumstances a call will not be retrieved or monitored unless:

– It will aid standards in call handling through use in training and coaching our staff.

– It will aid individuals in fulfilling their roles and the nature of the recording is shared with the individual at the start of the call, i.e. recording of an interview with a customer to understand their experience of Trust Systems Ltd products and/or services.

If it becomes clear that a communication is private or the person making the call says that they do not wish to have their call recorded, the call will be stopped and will be resumed from a line within the business that is not recorded.