With the store set to prevail in the multi-channel mix it is paramount retailers use store assets more intelligently to enrich the customer experience.
Over the course of 2020/2021, retailers have gone through furious and exceptionally fast transformations. We have seen well established brands crumble and fall, while more agile players moved swiftly into their space. There has been a lightspeed change in consumer behaviour and in the way businesses present, sell, and deliver products.
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