What Organisations Get Wrong
Cloud strategies are under pressure from multiple directions. Rising costs, platform disruption, and increasing demands around sovereignty are forcing organisations to reassess how they design and operate their cloud environments.
In Episode 2 of Trust Cloud Talks, we’re joined by Tony Walsh, Business Development Consultant at Trust, to explore where organisations are getting stuck, the misconceptions that continue to shape cloud decisions, and how businesses can move forward with greater confidence and clarity.
Interview filmed live at Tech Show London 2026.
What this episode covers:
In this episode, Tony discusses some of the most common challenges and decision points organisations are facing today, including:
- Why so many organisations are reassessing VMware as a platform
- The growing concern around data sovereignty in public cloud
- Where organisations get stuck when evaluating cloud options
- Common misconceptions around sovereignty and UK‑hosted cloud
- What success looks like when cloud decisions are simplified
This episode focuses on helping decision‑makers cut through complexity and understand the real trade‑offs behind modern cloud strategy.
Who this episode is relevant for:
While Tony works closely with the public sector, the challenges discussed in this episode apply broadly to any organisation that:
- Is considering moving away from VMware
- Is reviewing public cloud due to sovereignty concerns
- Is looking to exit on‑premises data centres
- Needs a credible, compliant alternative cloud model
From insight to action
The themes discussed in this episode reflect what many organisations are now prioritising in cloud strategy: sovereignty by design, predictable economics, and operational simplicity.
These principles underpin Trust Cloud, our approach to delivering resilient, sovereign cloud platforms designed to flex around the business.
Episode 1: Keynote Speaker
Featuring Chris Cowdry (Trust) and James Watson-Hall (Zadara).
Featuring Phil Hilton, Zadara
Sr. Regional Account Manager.
Explore the full series
This episode is part of the Trust Cloud Talks series, exploring what’s changed in cloud strategy and how organisations can move forward with confidence.
Continue the conversation
If the themes explored in this episode reflect challenges you’re facing, our team would be happy to discuss your environment and options for moving forward.