Episode 5 of Trust Cloud Talks — exploring cost pressure, sovereignty, and platform choice

Rising Costs and Changing Priorities: Rethinking Cloud Strategy

Cloud strategy is becoming increasingly difficult to ignore.

Rising costs, shifting commercial models, and growing concerns around data sovereignty are forcing organisations to take a closer look at where their systems sit, and whether existing platforms still make sense.

In Episode 5 of Trust Cloud Talks, Alasdair Hill, Sales Director at Zadara, shares a perspective on the pressures organisations are facing today, and why many are starting to rethink their approach to both hyperscale and virtualisation platforms.

Interview with Alasdair Hill – Sales Director at Zadara.

What this episode covers:

Pressure from both sed

Organisations are increasingly finding themselves caught between two forces.

On one side, changes in the VMware ecosystem are creating new commercial and operational challenges. On the other, hyperscaler environments are introducing their own complexity, particularly around cost and control.

This is leaving many organisations in a difficult position, with decisions that are becoming harder, and more urgent to make.

From insight to action

The themes discussed in this episode reflect a broader shift towards flexibility, sovereignty, and more predictable cloud strategies.

Through its partnership with Zadara, Trust Cloud supports organisations looking to take a more controlled and considered approach.

Episode 4: Redefining cloud strategy in a changing market

Featuring , Chris Cowdry – Head of Cloud at Trust. 

Episode 6: Deep Dive

Featuring James Watson-Hall

Chief Technology Officer at Zadara

Explore the full series

This episode is part of the Trust Cloud Talks series, exploring what’s changed in cloud strategy and how organisations can move forward with confidence.

Continue the conversation

If the themes explored in this episode reflect challenges you’re facing, our team would be happy to discuss your environment and options for moving forward.

Step Away from the Office This June

Join us at the Cotswold Lakes for a live, hands‑on tech experience with real conversations, live demos, and lakeside networking.  

Followed by Clay Pigeon shooting and drinks by the lake.

No slides. No conference rooms. Just fresh thinking.