Episode 6 of Trust Cloud Talks — challenging assumptions around cloud, cost and control

Rethinking Cloud Strategy: Cost, Sovereignty and What Comes Next

Cloud promised flexibility, scalability, and cost efficiency, but for many organisations, that’s not how it’s playing out.

Rising costs, increasing regulatory pressure, and shifting platform dynamics are forcing organisations to take a step back and rethink long‑held assumptions about cloud strategy.

In Episode 6 of Trust Cloud Talks, James Watson Hall, Field CTO at Zadara, explores what’s changed, and why organisations are now reassessing where their workloads should sit.

Interview with James Watson-Hall – Chief Technology Officer at Zadara.

What this episode covers:

A shift in expectations

For many organisations, cloud adoption began with a clear promise, greater flexibility, lower cost, and reduced operational burden.

But that promise is now being questioned.

Costs are rising.
Complexity is increasing.
And the original assumptions are being revisited.

In this episode, James explores why that shift is happening, and what it means for organisations today.

From insight to action

The themes discussed in this episode reflect a broader shift towards flexibility, sovereignty, and more predictable cloud strategies.

Through its partnership with Zadara, Trust Cloud supports organisations looking to take a more controlled and considered approach.

Episode 5 of Trust Cloud Talks – exploring cost pressure, sovereignty, and platform choice

Alasdair Hill, Sales Director at Zadara

Episode 7: Deep Dive

Featuring Nick Cambridge

Architect at Zadara

Explore the full series

This episode is part of the Trust Cloud Talks series, exploring what’s changed in cloud strategy and how organisations can move forward with confidence.

Continue the conversation

If the themes explored in this episode reflect challenges you’re facing, our team would be happy to discuss your environment and options for moving forward.

Step Away from the Office This June

Join us at the Cotswold Lakes for a live, hands‑on tech experience with real conversations, live demos, and lakeside networking.  

Followed by Clay Pigeon shooting and drinks by the lake.

No slides. No conference rooms. Just fresh thinking.